e-Journal, PADEWAKANG.COM- Abstract. Money on the wedding event in Bugis tradition experienced a shift of meaning, no longer as a form of women’s appreciation but served as an arena of prestige, with a high number of offered money (doi menre) positively and negatively impacted. This study aims to determine,(i) Dominant Factors to determine the amount of money on marriage,(ii) Impact of the money on marriage. Determination of this type of informant research using purposive sampling technique. The technique of purposive sampling is a technique of determining samples with certain considerations, where researchers tend to choose informants with the following criteria: parents who have married off their children from various social status, unmarried men and women, married couples and community leaders. The number is 27 people from five villages in Kajuara Sub-district. The results of this study indicate that:(i) the dominant factors for determining the amount of offered Money on marriage are education, heredity, occupation, wealth, marital accommodation, family standards, and capital.(ii) The impact of money on marriage is divided into two, both positive and negative. The positive impact is high work ethic of man, loyal, not easy to do polygamy, and a low divorce rate. While the negative impact that is sometimes beneficial for parents of women, but a disadvantage for women. They are family prestige, individual prestige, lying, unfair competition, indebted, late married, spinster, forced marriage, pregnant out of wedlock and even criminality.